Thought Leadership

Here you will find Osborne Clarke’s latest connected consumer research reports.

The European connected consumer: a life lived online

From health apps and virtual consultations to 3D printing at home or the use of augmented reality for business and pleasure, so many of our recent advances rely on consumers being connected. And yet, as you will see from our findings, some doubts persist. Balancing privacy and the provision of services or products is a challenge all organisations must face.

At Osborne Clarke, we don’t see this debate going away any time soon as public and private organisations live through GDPR implementation, new challenges from privacy activists and continuing media interest in data breaches and data misuse. Added to this, consumers are becoming more aware of the issues relating to business use of their data.

YouGov conducted the research for us that questioned a nationally representative sample of 2000 respondents per country across eight countries – Belgium, France, Germany, Italy, The Netherlands, Spain, Sweden and the UK. The findings will help businesses understand the key issues and distinctions that exist in these markets and how they can develop future strategies that incorporate this knowledge. Download the report here.

The connected consumer: a life lived online

At Osborne Clarke we’re hugely interested in the business opportunities presented by a world of increasing consumer connectivity. Almost every aspect of our lives now intersects through our connected devices from health to leisure, transport through retail to entertainment. We cannot ignore the sheer pace of change we’re experiencing. This report, written in association with Retail Week, helps to identify how your business should put the connected consumer at the heart of your strategy. That’s one part of making sure you succeed in tomorrow’s world. Download the report here.

The European connected consumer: a life lived online

Our report, written in association with Retail Week, reveals the nuances and divergences in connected consumers’ behaviour and perceptions across Europe. If your business interacts with connected consumers in any way, be it in retail, digital health, transport and logistics or emerging innovations, you will appreciate that these differences create great opportunities. Download the report here.

Preparing for tomorrow’s supply chain: embracing innovation in a world of disruptors

Digital innovations are rewriting every rule in the supply chain book. Businesses willing to embrace new technologies and ways of collaborating can be certain to gain a crucial edge over the competition. However, this wealth of opportunities doesn’t come without risk. Get it wrong, and the consequences could be catastrophical, and not just in terms of legal or financial sanctions, but in terms of reputational damage too.

Now is the time to carefully plan your supply chain strategy to ensure it has legal longevity as the law tries to keep pace with technological innovation. Our latest report “Preparing for tomorrow’s supply chain”, is the essential guide to the risks and rewards of securing your supply chain business for succeeding in tomorrow’s world.

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