Consumer adoption of speedy digital payment methods is picking up pace.
Amazon Payments and PayPal One Touch have reported strong growth this year, and last week Visa announced that Visa Checkout now has more than 20 million enrolled customers — double the 10 million reported around a year ago.
All three services enable consumers to pay for purchases in just a few clicks on any device. As well as making the process easier for shoppers, this reduces the risk of cart abandonment — a common problem, especially on small screens where entering personal data is more fiddly.
Visa has also formed a partnership with Samsung that will allow Samsung Pay users who link their Samsung Pay account with a Visa Checkout account to shop seamlessly at the more than 300,000 merchants that accept Visa Checkout.
Consumers with fingerprint authentication-enabled Samsung devices will be able to click the Visa Checkout/Samsung Pay co-branded button and touch the fingerprint sensor to pay instantly, without entering their username and password. Merchants can continue to use their existing Visa Checkout integration.
“We are very excited to be working with Visa to offer simple, fast and secure checkout experiences to millions of Samsung Pay users on their mobile devices or desktop,” commented Injong Rhee, CTO of the Mobile Communications Business at Samsung Electronics. “Our partnership benefits not only Samsung Pay users but also hundreds of thousands of online merchants who are looking for effective ways to increase their checkout conversion rates.”
“The days of filling out long forms or remembering usernames to make online purchases are continuing to wind down, as options like Visa Checkout’s open platform become accessible on hundreds of thousands of merchant sites and companies like Samsung see the value in simplifying the process for both consumers and merchants,” added Jim McCarthy, executive vice president of innovation and strategic partnerships at Visa.