Katie Barker, Deputy Commercial Editor at Retail Week discusses the key findings from Osborne Clarke’s connected consumer research report. In this video Katie explains the connected consumer report and why this research is important on today’s connected world.
Research report “The connected consumer: a life lived online”, written in association with Retail Week.
Almost every aspect of people’s lives now interconnects across a personal network of online devices, objects and services, driven by technology that is continually advancing and consumer expectations that are constantly evolving. This world of the connected consumer defines how people interact with businesses in areas as diverse as health, leisure, transport, retail and entertainment.
Through research that questioned 2,000 consumers from a nationally representative split across the UK, this report identifies trends in consumer behaviour and the associated business and legal challenges. It offers country comparisons with Germany and the Netherlands, where we questioned 1,000 consumers in each country to benchmark the UK and learn from other jurisdictions.