A new augmented reality (AR) app helps swimmers find the best goggles for their face shape and size.
Speedo Mirror uses 3D face scanning technology that allows customers to ‘try on’ all available goggle styles and recommends the best fitting style.
Shoppers can also make a purchase within the app.
Speedo has spent the last two months trialling the technology, according to sports, outdoor and fashion group Pentland Brands, owner of the Speedo brand. Using a tablet device, 3,500 users have virtually tried on over 30,000 goggles and received 2,500 personalised recommendations.
Ben Hardman, head of innovation at Pentland Brands, said: “The Speedo Mirror app is a great example of how we’re combining digital and product innovation in our brands, which is becoming increasingly important as consumers interact with products in the digital space.
“This technology will undoubtedly enhance our customers’ shopping experiences by allowing them to interact with the product before they make a purchase. In this instance, it helps them address a well-documented human pain point: leaky goggles.”
The UK company – whose other brands include Berghaus, Boxfresh, Canterbury, Ellesse, Endura, KangaROOS, Karen Millen, Kickers, Lacoste, Mitre, Red or Dead and SeaVees – sees potential applications of the technology across its brand portfolio.
“What’s significant is that the technology can be applied to any footwear, apparel or accessories that are custom-fitted. Across the Pentland Brands portfolio there are plenty of opportunities for us to think about how we can use AR to make our brands and products even more accessible,” Hardman added.
In a survey for our Next-generation connectivity report, over three-quarters (78%) of the executives surveyed said they see particular opportunities to be gained from augmented, virtual and mixed reality. Download your free copy to learn more!