A ‘contactless car’ which accepts donations to Stand Up To Cancer has been announced by the cancer charity and Hyundai Motor UK.
Claimed to be a world-first fundraising initiative, the car will be equipped with five embedded contactless payment points where people can tap their payment card or smartphone to give £5 or £10 to Stand Up To Cancer. Contactless payment can be made with Visa, MasterCard, V Pay and Maestro, as well as Apple Pay and Android Pay.
According to Hyundai, the bespoke car will react to every donation through audio, visual or electronic movement. The car’s number plates will also become a digital totaliser which will increase every time someone donates.
Donors can also use the in-car photo booth which will instantly print photographs that can be stuck onto the car’s exterior. Eventually, the car will be completely covered in a photographic mosaic showing the faces of everyone who has contributed to the fundraising campaign.
Rachel Carr, head of Stand Up To Cancer, commented: “We’re always looking for new ways to engage and excite supporters and Hyundai has come up trumps with the creation of the world’s first Contactless Car. It’s an exciting partnership that brings a fun and simple way of donating to the masses. We’re hoping people across the UK will be impressed and inspired by the vehicle and will choose to tap and donate to support Stand Up To Cancer’s work to bring kinder and better treatments to patients, faster.”
The specially converted zero-emission Hyundai IONIQ Electric vehicle is planned to be unveiled at a launch event on 22 May inside King’s Cross station in London. It will then be driven across the UK, appearing at a number of events and Hyundai dealerships between May and November 2017.
